The products people keep talking about are the ones that make the rest of the routine easier, not the ones that add another layer of effort.
The broad trend is away from fussy layering and toward products that fit real life: easy carry, easy application, and a finish that photographs cleanly.
Gentle cleanser, non-comedogenic moisturizer, sunscreen, and one acne treatment with real evidence are usually enough. That is usually enough to get the result people are actually chasing.
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