What are the best viral beauty hacks?

The products people keep talking about are the ones that make the rest of the routine easier, not the ones that add another layer of effort.

The broad trend is away from fussy layering and toward products that fit real life: easy carry, easy application, and a finish that photographs cleanly.

The real hack is usually less friction, not more steps: prep skin, use decent lighting, and stop fighting your texture. That kind of advice ages better than a feed full of hacks.